MelissaGolden.com was a stagnant pond of old work and lousy edits for much longer than I care to admit. Work kept coming in, so I didn’t want to take the time to fix it. This line of thought, of course, is like reasoning “well, I I’m not dead yet, so I’m going to keep eating donut bacon sausage breakfast sandwiches every morning.” Not acceptable.
If I learned anything from my business card odyssey, it’s that if you want something done right, you need to hire a professional. For the past few months, I’ve been working with photo edito extraordinaire Amelia Hennighausen to breathe new life into my portfolio site. I told her that portraits were technically my bread and butter and must be featured prominently, but documentary work was my true passion. I wanted more editors to think of and hire me for stories. Amelia took the gigantic pile of pictures I sent her and made something I hardly recognized at first. Whereas my own edits tended to focus on aesthetics, she found the narrative threads and reconstituted the pile into something more nuanced and sophisticated. It was the sledgehammer versus the scalpel.
I told her to slaughter my “babies.” Many of my favorites have been cut, but I’m already starting to forget.
There are seven new stories in the mix. This is done, for now, and I will go shoot some more.