Back in March of this year, I decided I needed to rebrand. I’d always been pretty haphazard with design, preferring to do it myself to save a few $$, but I am a terrible designer. I decided to commit to doing it right, so I met with the ultra-talented design professional Jill Brunner and began to bounce ideas. I’ve read about asshole clients who put their designers through hell and I knew I didn’t want to be one, but I found myself being super flighty about things. First I wanted a new brand, promo magazine, poster, etc. Then I wanted just a logo. Then, after I got chewed out by a few photographers I respect for being cheesy, I told her I just wanted a simple, elegant wordmark. Jill was there every step of the way and eventually came up with a really beautiful design. The business cards in particular are little jewels that I’m proud to hand out. Letterpress, ultra-thick card stock, and edge painting. Gold edge painting. That’s right folks- I wanted to incorporate the gold in my name without hitting ya over the head with it and the gold edges are a subtle, lovely touch. The folks over at Lala Press did a great job.
(forgive the lousy optics around the edges- extension tube distortion)
Now, this post isn’t all about my fancy new cards. It’s also about my shitty old ones. I present to you, from most recent to first, all of my previous business cards.
Believe it or not, I was handing this card out for the first year or so upon moving to DC to freelance. I shot the picture on the front at an orgy. I really liked it, but it was patently inappropriate for handing out to most everyone. I gave this card to Gen. Petreaus’ wife after shooting her portrait for a client. She asked what the picture was and I told her and she practically blanched. I went home and made up new cards that evening.
I was insanely proud of this card. First of all, I was a mere intern, but my title here reads “Staff Photographer.” It’s a pretty smart move, really. The paper sent interns to cover just about everything and you don’t want your subjects feeling short-changed when the intern hands out a card that says “intern” on it. The card stock had a nice texture and as a bonus, it was fully recyclable. Actually, I have no idea why they felt the need to put the little recycle symbol on the card.
Another picture-card. This was the flimsiest card stock and the poorest print-job, but I liked handing it out at the time. If I recall correctly, I was mostly handing this out at photojournalism conferences when I was still a college student.
This is my very first business card. I remember making it in the photolab at school. I used an abstract shot I took at a carnival. I thought it was so freaking cool. I also thought HDR was cool once. My, how far we’ve come.